This case study demonstrates how we improved the organic performance of an Industrial Automation Product Supplier’s website using a comprehensive SEO strategy. Over six months, we implemented actions targeting keyword research, on-page optimization, technical improvements, content creation, and link building.
The Results Speak for Themselves:
- Organic clicks grew by 910% (from 625 to 6,310).
- Impressions increased by 639% (from 43.3K to 320K).
- Backlinks doubled, boosting authority and visibility.
- The site’s average position improved from 42.8 to 26.1 in Google search rankings.
This case study outlines our step-by-step actions to achieve these results, emphasizing practical and impactful SEO optimizations.
Actions Taken: Our 6-Month SEO Strategy
We developed and implemented a multi-faceted SEO strategy tailored to the client’s goals and industry niche.
1. Keyword Research and Targeting
Objective: Identify and prioritize high-intent commercial and informational keywords.
Actions Taken:
- Conducted thorough keyword research using Ahrefs, SEMrush, and Google Keyword Planner.
- Mapped keywords to specific pages based on intent (commercial vs. informational).
- Focused on long-tail keywords.
- Ensured a balanced mix of transactional and educational terms to capture all stages of the customer journey.
2. Site Structure and Navigation Improvements
Objective: Make the site easier to navigate for users and search engines.
Actions Taken:
- Reorganized pages into silos: Grouped related content under parent categories like “Products,” “Services,” and “Industries Served.”
- Implemented a breadcrumb navigation system for improved user experience and internal linking.
- Shortened URLs and included primary keywords for SEO-friendliness.
- Submitted an updated XML sitemap to Google Search Console to ensure proper indexing.
3. Content Optimization and Creation
Objective: Improve the quality and relevance of website content to rank for target keywords.
Actions Taken:
- Optimized Existing Product Pages: Added keyword-rich descriptions, FAQs, and CTAs like “Request a Quote.”
- Created New Blog Content: Published 12 educational blog posts targeting informational queries.
- Developed cornerstone content to establish topical authority.
- Refreshed outdated content with updated information, visuals, and keywords.
- Added lead-capturing elements like downloadable whitepapers and guides.
4. On-Page SEO Optimization
Objective: Improve rankings, click-through rates (CTR), and user engagement.
Actions Taken:
Page Titles and Meta Descriptions:
- Rewrote all titles and meta descriptions with primary and secondary keywords.
- Example: Before – “Products | Automation Co.” → After – “Industrial Automation Systems | Buy Robotic Solutions Online.”
Header Tag Optimization:
- Ensured a single H1 tag per page with the primary keyword.
- Used H2 and H3 tags to structure content logically and integrate long-tail keywords.
Internal Linking Framework:
- Strategically linked blog posts to product pages to boost relevance.
- Used keyword-rich anchor text to guide users and search engines.
Multimedia Optimization:
- Replaced stock images with branded visuals.
- Added descriptive alt text and compressed images to improve load speed.
Schema Markup Implementation:
- Implemented Product, FAQ, and Breadcrumb Schema for enhanced search visibility.
Content Readability Enhancements:
- Broke down large blocks of text into smaller sections with headings, bullet points, and visuals.
- Added summaries and TL;DR sections for better user engagement.
5. Technical SEO Enhancements
Objective: Resolve technical issues and improve website performance.
Actions Taken:
- Page Speed Optimization: Minified CSS/JS, enabled lazy loading, and compressed images to reduce load time to 1.8 seconds.
- Mobile Usability Fixes: Ensured mobile responsiveness and fixed touch element errors.
- Broken Links Cleanup: Fixed 28 broken internal and external links.
- Structured Data: Added schema markup for products and FAQs to enable rich results.
6. Backlink Profile Improvements
Objective: Strengthen domain authority and trust through high-quality backlinks.
Actions Taken:
- Secured 92 quality backlinks from industry-specific blogs, forums, and directories.
- Published guest posts on automation-related websites to earn authoritative links.
- Disavowed low-quality or spammy backlinks.
- Increased referring domains to 56, focusing on relevance and authority.
- Website’s Authority Score improved to 17, signaling increased trustworthiness and competitiveness.
Results Achieved (June 1, 2024 – Nov 30, 2024)
Organic Traffic Growth:
- Total clicks increased from 625 to 6,310 (+910%).
- Total impressions grew from 43.3K to 320K (+639%).
Keyword Rankings:
- Increased Page 1 rankings from 18 to 52 keywords.
- 14 keywords now rank in the top 5 positions.
CTR and Position Improvements:
- Average CTR increased from 1.4% to 2%.
- Average position improved from 42.8 to 26.1.
Backlink Profile Growth:
- Acquired 92 high-quality backlinks from 56 referring domains.
- Improved the domain’s Authority Score to 17.
Engagement Metrics:
- Reduced bounce rate from 72% to 48%.
- Increased time on page by 31%.
Conclusion
This case study highlights the transformative power of a holistic SEO strategy. By addressing technical issues, creating high-quality content, optimizing on-page elements, and building quality backlinks, we significantly increased traffic, rankings, and user engagement.
Are you ready to achieve similar results for your website? Let’s talk about how we can help! Contact us today to get started.
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